How do you use Instagram ? How do you set up a profile and create content that sells? Here’s your ultimate Instagram strategy.
Step 1 - Create a compelling profile that draws people in: The first thing is to set up an Instagram profile that draws people in. Use a head-shot and make it clear what you do and what your niche is.
Step 2: Create the right content that people love to watch and engage with: Instagram is like any other social media platform — to get sales, you need to connect with your audience and build relationships. This you do by creating and publishing content.
Step 3: Create engaging Instagram posts: The “secret” to getting people interested in your content is to create “QI” content — content that’s Quick and Impactful. The idea is that people get a quick re-frame.
Step 4: Use Captions: As for captions, you can include up to 2,200 characters. But your followers can only see the first 3-4 lines so use that space to show what your post is all about. Check both short and long captions to see what works best.
Step 5: Think of hashtags as keywords for your post: Hashtags help people to find your posts because you appear in hashtag feeds where people who search for that hashtag can see your post. Use trending hashtags,(#hashtag, #matters etc) as well as specific descriptive hashtags to show up in the right feeds.
Instagram is a great platform because it’s so varied. You will get a lot of dynamic features here to promote your teaching business .You have…
Posts - Your Instagram posts let you show your expertise.
Videos - This is where you share more in-depth content.
Stories - You get to be more personal and share the “behind-the-scenes.”
Lives - Lives are more like live coaching where you answer Q&As.
Reels - These are video versions of your posts.
There you have it. That’s how to use Instagram for your institute.