How to Use Instagram To Promote Your Coaching Business


There is no doubt that Instagram is currently everyone's favorite social media platform.Instagram is a photo and video sharing social networking service. It allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers.

How do you use Instagram ? How do you set up a profile and create content that sells? Here’s your ultimate Instagram strategy.

Step 1 - Create a compelling profile that draws people in: The first thing is to set up an Instagram profile that draws people in. Use a head-shot and make it clear what you do and what your niche is.

Step 2: Create the right content that people love to watch and engage with: Instagram is like any other social media platform — to get sales, you need to connect with your audience and build relationships. This you do by creating and publishing content.

Step 3: Create engaging Instagram posts: The “secret” to getting people interested in your content is to create “QI” content — content that’s Quick and Impactful. The idea is that people get a quick re-frame.

Step 4: Use Captions: As for captions, you can include up to 2,200 characters. But your followers can only see the first 3-4 lines so use that space to show what your post is all about. Check both short and long captions to see what works best.

Step 5: Think of hashtags as keywords for your post: Hashtags help people to find your posts because you appear in hashtag feeds where people who search for that hashtag can see your post. Use trending hashtags,(#hashtag, #matters etc) as well as specific descriptive hashtags to show up in the right feeds.

Instagram is a great platform because it’s so varied. You will get a lot of dynamic features here to promote your teaching business .You have…

Posts - Your Instagram posts let you show your expertise.

Videos - This is where you share more in-depth content.

Stories - You get to be more personal and share the “behind-the-scenes.”

Lives - Lives are more like live coaching where you answer Q&As.

Reels - These are video versions of your posts.  

There you have it. That’s how to use Instagram for your institute.